Architects in Sydney, Australia have found a way to light up a part of the city that was once perpetually dark, hidden from the sun by tall buildings. They've done it by capturing the sunshine, and bouncing it between buildings with an architectural device called a heliostat. Lester Ranby reports.
Ad Vision 24: Jack Klues - Cannes Lions - Microsoft Advertising
24th in our Ad Vision Series for Cannes Lions 11 http://adnews.ms/jyzbYD
The Festival of Media in Montreux once again brings us Microsoft Advertising's Richard Dunmall, VP Global Accounts Global Agencies, this time speaking with Jack Klues, CEO VivaKi Worldwide. Klues explains his source of inspiration, how partner connectivity fuels VivaKi's success, and response recommendations to the "battle cry" for "hyper-local" advertising solutions. Dunmall and Klues are a charismatic duo in this four minute interview; for insight with a chuckle, take a peek.
For more information from Microsoft Advertising visit http://adnews.ms/lbY1FF
Ad Vision 4: Paul Armstrong, Mindshare UK- Cannes Lions, Microsoft Advertising
The 4th in our Ad Vision Series for Cannes Lions 2011 http://adnews.ms/mwQcj9
Mel Carson speaks to Paul Armstrong, Head of Social Media at Mindshare UK, on the psychology of consumer behavior, brand transparency, and the focal points of success with games advertising.
For more information from Microsoft Advertising visit http://adnews.ms/keckt4
Ad Vision 3: Linda Sawyer, Deutsch Inc- Cannes Lions- Microsoft Advertising
The 3rd in our Ad Vision Series for Cannes Lions 2011 http://adnews.ms/mAMoN0
Kaila Lightner interviews Linda Sawyer, CEO at Deutsch, Inc. on what she considers top mobile advertising features, the science of small screen messaging, and predictions of new value-added propositions.
For more information from Microsoft Advertising visit http://adnews.ms/j1e7hh